My caffeine for the morning of Saturday Aug 11, was the words “Sold Out.” They flashed on a sign right before I exited at Glen Helen Parkway. I was in awe, driving up the picturesque event center wedged between the mountains at the northeastern tip of the Inland Empire. I knew this was going to be the best Rock The Bells yet.
Arriving at the venue at 9 AM, colleague and fellow guerilla intern Corey “CoCo” Ciotti and I set up the URB booth and began slangin’ subscriptions for $10 a pop, plus bag of free ish. Yes, indeed URB got it for cheap. Behind our booth was a giant live graffiti display and we faced the Paid Dues area that surprisingly drew thousands of dedicated underground heads away from the major label stage all …










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