Photo Courtesy of B:Scott

“If you haven’t really struggled in life, you haven’t really lived. If you do not give up everything to do this, you will not make it in this industry.” -Brandon Scott

Though he may be the grandson of a Bauhaus educated architect, LA designer Brandon Scott is making a name for himself on his own terms. From winning awards at San Francisco State University to design collaborations with Nice Collective and B.Son/Rebecca Beeson, Scott has spent the past nine years hustling, networking and gathering as much intel as possible in hopes of one day setting out on his own. Lucky for us, that day has finally arrived. Fusing German and Japanese aesthetics with West Coast flavor, Scott has recently dropped his drool-worthy S/S 2010 collection under his own label, B:SCOTT, a collection that includes his takes on such staple garments as the cardigan and the hoodie. In an effort to distill West Coast styling, leaving it in its purest form, Scott has stripped-down streetwear and meticulously refined it to appeal to and attract men of all ages. I recently had the opportunity to browse through the S/S 2010 collection as well as listen in on a phone interview with the designer himself. After hearing his perspective on design and witnessing his drive and dedication to the industry, I believe Scott has positioned himself to take the reins of West Coast menswear.

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