2012 is sinking in. The European Soccer Championships & The Olympics in London. If we make it to the Summer that is. The future is all up in your face. A colossal political cage match this November in the U.S.Pay. Some cats are going hard without pause, as the kids would say. Super based. Sprinting at the finish line. A whole lot of bills of goods are being sold daily. Still we toast to some less-heralded Primo Quarto champs. …MORE
Hip-hop titans and corporations have long flocked to each other for increased mutual brand recognition. Cristal painfully learned that you don’t piss off a major demographic, but for every cautionary tale, there are many more partnerships that actually work. Last night, URB checked out the launch of Qream, the latest partnership between liquor giant Diageo and Pharrell Williams, at the New York Public Library Cynics that we are, we were expecting a bottle stamped with the imprimatur of Williams; the type of deal where name means more than brain and the rapper can quickly snag the easiest check of the year. What we got was an impassioned speech by Williams, who is either the most invested producer in liquor or the greatest BS artist ever. …MORE
Don’t you love Mos Def’s voice? This song is ok, I just wanted more Mos Def in this track and less of whatever happened after his part; especially when the song got to something about a volvo/many volvos and when Kanye spat, “If I’m a douche, put me in your coochie.” The beat was fine but after the first three minutes it lost me and just became redundant and sleepy. I have not been very impressed over all these G.O.O.D Friday releases, so far they are just stringing along but I always end up thinking to myself, “it’s just ok”, and then the …



























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