By the time Jamaican-American Dwane Rich was in high school, he was by spinning at trendy parties in his neighborhood on the Lower East Side of Manhattan. In these formative adolescent years, he developed into somewhat of a pro-skater, in a similar vein to another neighborhood skateboard legend, Harold Hunter, and Blader Ryan Jacklone, with nearby stomping grounds in Union Square, Washington Square Park and The Brooklyn Banks. Dwane Rich’s DJing escalated into spinning at corporate events for the likes of Tommy Mottola, Zac Posen, Jay-Z, Andre Harrell and Maybach. This lifestyle, coupled with his experiences and creativity, lead him to express himself with the artwork that eventually evolved into his lifestyle brand, Diamond Headz.

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