Last weekend, Bruins fans we blown away as URB Founder Raymond Roker and his team Triple T threw the bombest tailgate party in UCLA history. Fans were stunned to find international superstar DJ Z-Trip rocking our impromptu gathering—while our awesome food and drink sponsors kept the crowd full and happy. …MORE
The Jarritos Flavor City Art Contest: “Drink Out Loud” is looking for innovative Angelenos to describe what Jarritos means to you. We are looking for artists of all ages to develop eye-catching works of art in any medium to express the flavor and experience of Jarritos. Each piece will tie in the message of “Drink Out Loud” and one of the twelve flavors (fruit punch, grapefruit, guava, hibiscus, lime, mandarin, pineapple, strawberry, tamarin, mango, watermelon, lemon-lime).
The judge panel is assembled by Los Angeles residents prominent within the art community: Estevan Oriel, Raymond Roker of URB Magazine, Roger Gastman of R. Rock Enterprises, Stephan Malbon of Frank 151, Amir Fallah of Beautiful Decay, Casey Zoltan of The Seventh Letter and Known Gallery, Mark The Cobra Snake, Retna, Brandy Flower of …
URB x Coachella x Vans present this very special print publication—CAMP—the magazine about all things Coachella, produced specially for the campers attending the 11th annual festival this weekend in Indio. You can get a sneak peak of CAMP at Raymond Roker’s Blog, and read a segment by Coachella performer Jason Bentley at KCRW.com.
BUT YOU CAN ONLY GET A COPY OF CAMP ON THE COACHELLA CAMPGROUNDS!!!
This one’s for the people sleeping in tents this weekend.



























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