In conjunction with the release of the Stüssy/Yo! MTV Raps collection, Stüssy produced a 2-part documentary entitled “We Were All Watching.”
On August 6th, 1988 Yo! MTV Raps debuted on MTV and changed the world. It’s hard to imagine, but this is back when rap music was not what it is today. It was an underground genre of music that challenged what was going on in popular music at the time. Yo! MTV Raps transmitted the culture of rap to millions of homes at a time when there were only a handful of local outlets to see rap videos. The style, the trends, the language of rap began to influence popular culture and by the time the show left the air in 1995, the genre was no longer the best kept secret. Rap music has grown to being the biggest and most popular genre of music today, and a lot of this is due to Yo! MTV Raps.
Part 1, The Importance of Yo! MTV Raps, takes a look at the history of MTV’s groundbreaking music program, and Part 2, Fashion in the Golden Age of Hip Hop examines the trends and styles from that era and how it changed the world.