Pretty much the most incredible audio-visual experience you’ll have this season is the new Purity Ring video. A back-and-forth scrub of ominous, gloomy cinematography, the clip for “Belispeak” is the French Canadian duo’s first since being signed to the legendary imprint 4AD.
In their outstanding attempt to make “lullabies for the club”, Corin Roddick and Megan James not only succeed but prove that the hybridization of, as opposed to the tried and true tradition of sectioning off, genres can be performed successfully. Moreover the subtle and genuine exposition of Purity Rings’ talent lends well to the drama of the visual fare, creating a seperate synchrony between sight and sound all together.
On tour in support of their debut …










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