My caffeine for the morning of Saturday Aug 11, was the words “Sold Out.” They flashed on a sign right before I exited at Glen Helen Parkway. I was in awe, driving up the picturesque event center wedged between the mountains at the northeastern tip of the Inland Empire. I knew this was going to be the best Rock The Bells yet.
Arriving at the venue at 9 AM, colleague and fellow guerilla intern Corey “CoCo” Ciotti and I set up the URB booth and began slangin’ subscriptions for $10 a pop, plus bag of free ish. Yes, indeed URB got it for cheap. Behind our booth was a giant live graffiti display and we faced the Paid Dues area that surprisingly drew thousands of dedicated underground heads away from the major label stage all …
Now, it's not that we're on some Kanye level narcissicm, but we do get Google alerts for “URB Magazine.” It's super easy, anytime anything with those words gets into Google's behemothian web, we get an email about it. We just want to make sure that people aren't in the need of beat downs for putting our name in their mouth (no John Hancock). It seems that the Houston Press is kind of blaming us for the cancellation of that city's Rock the Bells.
OK, so Maybe it's the narcissism again, but they're not really blaming us entirely. Houston's line-up lacks the punch of Public Enemy and Rage Against the Machine that is making the internuts and idiots wrestle in the New York mud, but it was supposed to have Nas, Pharoahe Monch and …
JORDAN MIX CONTEST! Even before you had MP3s in your sneakers, music and hoops just made sense. Then this Jordan guy started dunking on people with his gold chain and starring in commercials with Spike Lee and suddenly, you needed those new kicks just as badly as that new Public Enemy record. URB has teamed with Jordan and we're looking for the perfect 1987-1988 mix CD that you can cook up. We're celebrating the release of the Jordan III's, we just need you to provide the party soundtrack.
The winner will receive a fresh new pair of Jordan III's (without having to camp outside of NikeTown for days like the rest of your sneaker-pimpin' friends) and will be featured on URB.COM!
Here are the rules: 1. The genre is hip-hop only and contestants must …
Chuck D's voice could start a revolution. It's that familiar, gruff, commanding and intelligent flow that makes the ears stand at attention, with Flavor Flav touching up, playing the edges. Getting the remix treatment could be a risky endeavor if there wasn't so much great material and talent to begin with. Or mess with. Here, Bone Thugs-N-Harmony producer Mauly T has his way with "Superman's Back in the Building," making the largeness of Chuck D's voice raise the roof and expand at all sides. Politics, rap and rebellion blend ...
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