Often fulminated for their showings of excess, rap music videos have long been a target of the humble and pious. Bucking that trend but still keeping it gully, is video-director, Rik Cordero. The Queens-bred video director has been at the helm of cinematic creations for mainstays like The Roots, Wale, Nas, Joell Ortiz, Busta Rhymes and a plethora of others. His creations are gritty but still explicate visuals that are immensely captivating.

This Monday, MTV shall debut Cordero’s creation for  “Popular Demand” by Clipse featuring Cam’ron. Also scope URB’s story on Rik Cordero.

Big ups to Nahright for the banner

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