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The days of pure artistry may in fact be more numbered than the staying power of The Invisible Hand theory. Art for it’s own sake is a theoretical beauty but in practice it is one ugly bird. Ask any veteran songwriter, producer or lyricist who still puts quality and message first in their craft what it’s like to sell entertainment with integrity and they will kindly kill you softly with a “don’t be mad but UPS ain’t hiring either…”
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Def Jux founder and artistic director El-P has announced that he will putting his classic indie hip-hop label (voted the #2 label of the decade by you) on hiatus, following the release of the late Camu Tao’s King of Hearts LP. El-P explains that this break will allow him to focus on being a producer and raper full-time in a statement on the Def Jux website. He also expect to continue Def Jux as a brand of some sort (sounds like a media company we know) just not releasing music in the traditional way.
In 2000 starting a traditional record label made a lot of sense. But now, in 2010, less so and I find myself yearning for something else to put my energy into. I also see newer, smarter, more interesting things on the horizon for the way art and commerce intersect, and as an artist and an entrepreneur, I’m eager to see them unfold. The evolution of this industry is, in my opinion, exciting, inevitable and it would be nice to see the DEFINITIVE JUX brand be a part of it. In other words, maybe we can turn this hoopty in to a hovercraft.
Funkadelic Freestyles links up with FWMJ for a project featuring new original music from the likes of Mr. Lif, Spank Pops, Trackademicks, 1.O.A.K., Oddisee, Finale, Akrobatik, DJ Spinna, Lyriciss,
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