The moodiest tune off of Atmosphere’s 2011 album, The Family Sign, has been given an equally moody video, compliments of a collaboration between the Minnesota School of Business, MTS Digital Media Academy, Alex Horner Pictures, and Hickey Photography. Check out the mixed-media clip here, then go on to the making of video after the jump to be amazed at what you can do with an indie budget and some helpful friends.
2011 marks Atmosphere‘s 18th year of repping Minneapolis hip-hop (and sad backpacker boys worldwide), and we’re still excited to hear new music coming from Slug and Ant. The duo are dropping their sixth album, The Family Sign, on April 12, and gave us the first taste, “Just For Show,” last night. So it seemed like a good time to look back on nearly two decades of Atmosphere’s best tunes. Consider it a primer of the young’uns, and a refresher course for the old heads. …MORE
As we keep pointing out, Atmosphere has been leaning heavily on their hometown love lately, extensively touring in their homestate of Minnesota while naming their new album The Family Sign. Slug kept with the theme last night, debuting the album’s first single on local public radio station The Current. The tune is classic Atmosphere, with self-confessional lyrics about rejection over a tight and simple beat. If it ain’t broke…
Atmosphere have always been able to make the most out of their populist perception. That’s how Slug and Co. won the URB 2010 Readers Poll for a digital only EP while million sellers like Kanye scored substantially lower. Build your crowd, embrance your niche, and live a happy life.
Here’s another good example of that family vibe the Rhymesayer camp puts out consistently. The crew is embarking on the Welcome to Minnesota tour, a 5-city jaunt through their home state that is lucky to get one stop on most tours. And to go along with it, they’re giving away a new track, “Minnesota Nice,” a posse cut featuring all the MCs on the tour—Slug, Prof (Stophouse), Mr. Gene Poole and Felipe Cuauhtli (Los Nativos). So enjoy the track. And if you live in the Great Lakes State, enjoy the shows.