OK, maybe that’s hyperbole. Or maybe it’s a metaphor for how sorry the state of our American news media is. Did it take a footwear company to correct the conventional wisdom and negative media narrative about Detroit? Palladium Boots, with the help of Vice magazine’s advertising agency Virtue has produced an eye-opening short film about the city that everybody loves to feel sorry for. But instead of blindly recycling file footage of Devil’s Night fires or bombed out city blocks, director Thalia Mavros opted for an original take on the city: something positive.
We’re typically pretty skittish about running sponsored videos except when the material is simply great. Personally, I can’t think of a better example of that in recent memory. The 30-minute Detroit Lives, hosted by Jackass’ Johnny Knoxville (no, I’m not stalking him), focuses …



























5comments