URB Exclusive – An Interview with Grum

by DJ Dennis Sebayan

As far as indie-dance and electro is concerned, someone missed the bus on the quintessential bass touch that makes club music bounce. In his current productions and remixes, Leeds-based Grum has solved this problem, making fuzzy, polished dancefloor numbers and spreading them like wildfire across the Internet. Through the label Heartbeats (of which he is a staple artist), he even utilized innovative design-meets functionality artwork (by David Ross, who created Mylo’s “Destroy Rock N Roll” artwork) with a 2-D barcode. When mobile phones (with functionality and the right app.) take snapshots of the barcode, the music fan is whisked to websites where they can listen to quality streamed versions of the track and learn where and when to buy. As a label exclusive to URB, we’ve got the Grum Remix of …