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On a cold November night in New York City, promotional gurus HARD made sure to turn up the heat for its freezing attendees at Terminal 5 for a post-Thanksgiving party. And with an impressive bill that would surely pack the venue, I made sure not to miss out on the action.
As my photographer and I entered the venue, the Alabamian rapper, Yelawolf took the stage. Without any real knowledge of the rapper, other than that his album, Trunk Muzik 0-60’s recent release and his buzz (and the fact that Shaq is a fan), I was set on giving him a fair shot on making me a fan and he did not disappoint. What was perhaps the most intriguing part of his performance was his ability to control and engage the audience without fillers from a hypeman.
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