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Today marks the release of the official video for the Gorillaz/James Murphy/Andre 3000 collaboration, “DoYaThing” for Converse. And like so many other things Gorillaz-related, it doesn’t get really good until Jamie Hewlett gets involved. The clip depicts a CGI rendition of 2-D roaming a trashed house shared by some of his cartoon cohorts. But it’s hardly worth describing the nonsensical nature of the clip. Just watch and enjoy.
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First rule of the internet—all previews, clips and snippets must be followed with the full version of a song. So here is “DoYaThing,” the collaboration between Gorillaz, Andre 3000 and James Murphy done for Converse’s Three Artists series. Is the song good (does anyone ask that anymore?)? It’s no one’s finest work, and definitely not the sum of it’s parts, surprising if only because Gorillaz has a history of excellent collaborations. But we still like to hear Andre on the mic again, especially with the double-time/half-time tempo.
So that’s it, right? More marketing-driven musical mediocrity gone past? Not so fast. There’s still a music video coming Feb 29, along with an extended mega-version. So, ya know, the video will probably be clever.
DOWNLOAD Gorillaz ft. Andre 3000 & James Murphy :: “DoYaThing” …MORE
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Converse’s Three Artists, One Song, project has certainly had more hits than misses. We especially liked the Hot Chip x New Order x Hot City tune from 2010. And the latest in the series brings together three artists who are no strangers to collaboration—Gorillaz, James Murphy and Andre 3000. A 30 sec. clip of the tune has leaked out, along with a 60 sec. “making of the video” clip, which gives a fair idea of the tune, “Do Ya Thing,” although it still leaves Andre’s bit a mystery. Something to look forward to then.
“Do Ya Thing” (Sample)
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We should make this a new Halloween Tradition…I know a morgue we can use!!
From Matt and Kim’s twitter page:
For yer Halloween pre-game… Watch our zombie dance party video again! -Matt and Kim
Matt and Kim, Soulja Boy, and Andrew W.K. have risen from the dead to throw a raging dance party in a morgue. The mortician has left for the night, the limbs are fresh and there’s formaldehyde on ice. Check out the brand new video for “I’m A Goner.”
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You have to hand it to Converse, they succeed in the viral content game where much larger brands fall flat. This custom collaboration between Joe and Alexis from Hot Chip, UK producer duo Hot City and dance-pop legend Bernard Sumner of New Order wins because it’s done for the latter what he hasn’t been able to do on his own for a decade—create a great New Order sounding track. …MORE
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