Music’s most recognized robots (sorry Kraftwerk) have now partnered with the world’s most recognized brand, Coca-Cola, for a limited edition series of gold and silver bottles to be made available in French clubs, and in limited qualities at Paris fashion temple, Collette. It’s the latest move by Daft Punk in what is clearly an ambition to become the world’s most famous robots, period. Of course, it’s gonna take more than single country ad campaign to topple reigning champions R2-D2 and C-3Po, but given this 2009 Addidas ad, their intentions seem clear.
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Publicidad Adidas / Star Wars from R. Giskard Reventlov on Vimeo.
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