“When we first launched, we had the Jay-Zs, Black-Eyed Peas and Gym Class Heroes of the entertainment world wearing our line and thought that was all we needed to take over the sneaker game.  Boy, were we wrong.”

So, having famous people sporting your gear doesn’t necessarily guarantee big sales figures. This is point #5 of a half-dozen smart tips for young footwear and apparel designers looking to get into the game. …MORE