Electro/Hipster/Insert cliche, restricting title here DJs such as uni-browed Boyz Noize and the masked duo known as The Bloody Beetroots have recently began dabbling in the world of hip-hop producing, something that would seem to make a lot of sense in terms of marketability. After all, electro is the cool thing to listen to right now, and it has already overlapped into the world of rap (i.e. Armand Van Helden and Dizzee Rascall, N.O.R.E. and MSTRKRFT, etc.). Both Boyz and Beetroots have released tracks to put this theory to the test for themselves: Boyz Noize’s official remix of “Boom Boom Pow” (Will I Am frequents at Dim Mak’s LA hot spot Cinespace and is a fan of Noize’s work) and BB’s “Awesome”, a song featuring the Cool Kids which samples the Beetroots’ own …
The Annual HARD Summer will take The Forum in Los Angeles by storm on Aug 8th, featuring: Underworld (Live), Crookers, Chromeo, Crystal Castles, A-Trak, Tiga, The Bloody Beetroots, Sebastian, Busy P, Amanda Blank, Steve Aoki, Sinden, Jack Beats, Rye Rye, Destructo, Skeet Skeet, Dan Oh, and 12th Planet.
If you study the “electro”/”techno”/”whatever you want to call it” scene lately, you’ll notice that some songs have been reaching new extermities of epicness. The bass is booming, the synth is pounding, and your head is probably spinning. But where should the line be drawn? When does it get to a point where it isn’t music anymore and is just all hype? Here are two recent examples that dry-hump the line between a song that you can crazily dance to and a song that should be played during the apocalypse. Both MSTRKRFT and BB amazingly find a way to keep us grooving to some of the most dramatic music they’ve produced. Bravo, bravo indeed.
LISTEN: Larry Tee Feat. Ghostface Kill: Carmen/I Love U (MSTRKRFT Edit) via ICTSOD
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