All you have to do is visit the Pleasure Principle website to see the enormity of what’s next in terms of building a massive weekender in the UK. Glasgow-based label/party series Numbers and formerly-defunct festival promoter Dedbeat have come together to inaugurate a colossal experience in Cornwall on the last weekend of April 2013. Part of their statement signifies this as a meeting of the minds that results in something truly organic and original in its inception: “The intention for Dedbeat was always to return in a new form, but with the same music standards. For Numbers this is another stage in their evolution. Since both crews met through Dedbeat’s festivals over a decade ago, the new association for Pleasure Principle has genuine meaning.” For that, we are surely grateful, considering this is only the first announcement of which artists are playing, and it’s BEYOND stacked. Check out the lineup, post-jump and be sure to check out the official Pleasure Principle website for more info.

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