Los Angeles Pop-Up Store "The Basement"

Posted Thursday, November 20, 2008 @ 01:03 in Style by Flakez

dubFrequency, a multi-faceted marketing agency based in Los Angeles, is opening its much anticipated retail project titled The Basement in Echo Park (1832 W. Sunset Blvd.) on Saturday, November 22. 

The store is a unique concept in that while debuting several dubFrequency collaborative items such as the dF x Estate LA fitted cap, Creme de la Creme Zune player and custom dF x Knight Bike Co. 24" cruisers, a majority of the featured products will be from Reason out of New York and Homeroom Clothing from San Francisco. 

Both are highly regarded fashion brands with tremendous growth potential and with dubFrequency's success in showcasing the finest talent in music, it is fitting that the two companies have formed a partnership with dF & The Basement.

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