Missy in First Ever 3D Music Video

Posted Thursday, January 31, 2008 @ 10:59 in Music by Paul Glanting

Seven larger than life effigies simultaneously held up a monstrous roof and watched over a theatre which housed a night of firsts and absurdity. Legend has it that the nine foot effigies represent seven mythologic brothers named Sleepy, Grumpy, Dopey...alright, you get it.
Walt Disney's Wells Theatre premiered "Ching-A-Ling" the first single from the soundtrack to the upcoming Touchstone Pictures release Step Up 2. The video is the latest collaboration between two innovators in music cinema: Missy Elliott and ultra-prolific producer Dave Meyers, whom directed Elliott's "Get Ur Freak On" as well as the Grammy winning video for "Lose Control."
"Ching-A-Ling" is the first ever three-dimensional music video. The night may also have marked the first time a private, closed screening of a four minute music video has ever been screened. The crowd, which was about sixty bodies, entered the theatre at 6:00 PM and the showcase was done by 6:24 (and we watched the video twice!).
However, the Missy-Meyers tandem didn't disappoint. Some of the visual highlights, which popped like collars, included: Missy, with her crew of Japanese B-boys in tow, swinging a Louisville slugger while doing her best Baseball Furies impersonation, a squad of dancers showcasing their generously sized rumps and Missy continuing her tradition of giving love to the most unlikeliest backup dancers (i.e. the little girl from "Work It"); this time it was Missy going head-to-head with a stalky and forty something white dude at Dance Dance Revolution in outer space.
The video premieres this Monday on BET and MTV and for the those looking to get ur crafty on (sorry) Missy has provided a link to instructions on how to construct your very own pair of 3-D glasses so that this video may be viewed the way it was meant to be viewed. The album Step Up 2 hits stores this Tuesday.

« Back to Blogs