"J.A.M." Hip-Hop Speaks Back: adidas x JMJ

Posted Thursday, September 13, 2007 @ 11:05 in Culture by Leila Baboi

The Jam Master Jay Foundation for Music in partnership with EPOP International, adidas and Hot 97, announced a landmark initiative today called the J.A.M. Awards. Built on the foundation of Jam Master Jay and RUN-DMC, the pioneers of hip-hop, this star-studded entertainment special event will aim to show the world the most positive aspects of rap. The event takes place November 29 at the Hammerstein Ballroom in New York City.

adidas is pleased and honored to join the Jam Master Jay Foundation in these efforts to promote the best of Hiphop, as demonstrated by Jam Master Jay, a true pioneer. A dedicated collection of adidas merchandise corresponding to the upcoming J.A.M. Awards event will be available at the adidas Originals and Footaction retailers nationally.

Tickets for the J.A.M. Awards go on sale Thursday, October 4 through Ticketmaster.

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