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Green Grown & Sexy : Unfuck The World :: The Girls of GreenGrownandSexy.com do conservation the LA way

By Paul Glanting   Photography by Curran Clark

06/27/08 :: URB web

Don’t get it twisted; green isn’t merely black and white. The image of those who are environmentally conscious is changing faster than the climate. “We originally had the notion of the tree-hugging, long-haired, Birkenstock-wearing hippie, but it isn’t about that anymore,” says Jennifer O’Neill, co-founder of GreenGrownandSexy.com. “We get e-mails from all sorts of people who are ‘coming out’ from being closet-greenies.”
O’Neill and co-founder Thuy Nguyen are indeed animal-loving, canvas-bag shopping, recycling vegetarians—but they also have a taste for the posh things in life. They wanted to develop a website based on the balancing of these, sometimes dueling, ideologies. “I get ideas from other [environmental] sites but then I apply those to my friends who are into streetwear and like to go out and like to have a good time,” says O’Neill. “We’ve been called Hypebeast meets Greenpeace; we’re trying to be tastemakers.”

The Los Angeles-based website covers not only the basics (SUVs=bad, hybrids=good), but gives environmentally conscious insight into other aspects of life. Ideas you may never have thought about: organic cocktails, cinema and, for those lonely nights in this vast green world, self-love devices that are composed of biodegradable materials. While the “Think Globally, Act Locally” mantra has been circulating in green circles for decades, a car-dependent and sometimes self-indulgent city like Los Angeles may seem a tough sell: “It’s time for LA to wake up,” says O’Neill. “It’s gotten so bad that it’s not a question of whether or not LA is ready to change. We need to change.”

“Once green becomes more common-place, hopefully it’ll be cheaper and more acceptable,” adds Nguyen. “You really do end up with a little sense of superiority when you bring a re-usable bag shopping.” Wait. Being environmentally aware may yield a sense of superiority? Perhaps there is hope for LA after all.