In celebration of Earth Day the urban eco lifestyle site Green Jar has release its first awareness campaign, HIGHLY ENDANGERED: THE MAASAI. The campaign features 5 different ad looks staring model and America’s Next Top Model winner Dani Evans adorned with Maasai tribal embellishments. You might have noticed these beads in Complex’s latest issue featuring the new alternative band WZRD. Now you can learn more about the tribe behind them, where to purchase them, and how your money will help raise their standard of living.

Some Information About The Campaign:

HIGHLY ENDANGERED: THE MAASAI, is a viral campaign that seeks to advocate awareness about the effects of environmental degradation on the Maasai culture through the mediums of fashion, photography, and design.

The term Highly Endangered is often used to describe a population at risk of becoming extinct either because it is few …