Recently covered in our Pings list a few weeks ago, our friends with Discopolis sent us an exclusive premiere of the music video for our featured track, Falling (Committed to Sparkle Motion). The video brings a poignantly dreamlike visual to the track, which ties everything up together in a well thought out package. Capturing the ethereal feel of the vocals and arrangements, the video depicts the artists’ journey culminating in an almost primal release with the track’s climax.
Band member Fergus Cook had this to say with regards to the video and song, “In the not so distant past, an insufferable woman shrieked the immortal line “SOMETIMES I DOUBT YOUR COMMITMENT TO SPARKLE MOTION!” So shrill the sound of the voice that left those haggard chops, I was left with precious few options. I must look inward… to the core of my very being… was I committed to Sparkle Motion?
After what felt like [days] of searching through [incidentally] topless photos of Jake Gyllenhaal, all became clear. I had to harness the power of music. The song would be called “Committed To Sparkle Motion”, the setting – Cairngorms National Park. And the heavy breathing tying up Mr. Gyllenhaal’s phone line… probably not my smartest move to date.”
We couldn’t have said it better ourselves. Check the video at the break and for more information: