Every so often a voice comes along that pierces through the white noise and definitively commands your attention. Possessing a unique and charming cadence, the South London-raised Ghostpoet luminously unleashes baritone narratives on his electro hip hop full-length debut Peanut Butter Blues & Melancholy Jam. Having already garnered a buzz from the likes of BBC following his impressive Sound of Strangers EP, this laid-back, pensive emcee is poised for a real breakthrough with the new record.

The lead single “Cash And Carry Me Home,” which features a brilliant minimalist video directed by Tim Brown, is Ghostpoet at his most stark and vulnerable. “Us Against Whatever Ever” is a triumphant, lo-fi love story that cuts to the bone. His tone is beautifully dark yet hints at brighter days just beyond the shitstorm. My only complaint with Peanut Butter Blues & Melancholy Jam is that the beats can sound a bit familiar from song to song. They are, however, intriguingly orchestral and glitchy in all the right ways.

The UK accent can be somewhat abrasive to the casual hip hop fan, but Ghostpoet’s delivery is too buttery smooth to fall into the love-it-or-leave-it territory of Dizzee Rascal and Scroobius Pip. Discerning heads will notice that the stellar rhyme schemes and heartfelt storytelling resonates much louder than the accent.

Song you will remember in five years: “Cash And Carry Me Home”

Line you will remember in five years: “The liquid is wearing off and now I just feel alone / Now I just feel alone / Now I just feel alone / Now I just feel alone / Now I just feel alone.” (from “Cash And Carry Me Home”)

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