2010 had its highs and lows in the world of music videos: While some brought their A-game and churned out some cinematic masterpieces (Kanye’s long-form visual opus “Runaway“, Hot Chip’s weird and hilariously satirical “I Feel Better“, M.I.A.’s pro-ginger political piece “Born Free“) others’ mediocrity yielded some inarguable disappointments (I’m getting a headache just thinking about Drake’s “Over” video..how many patterns can you project onto one man’s face??). But if 2010 taught us one thing, it’s that the art of the music video is something that can still be appreciated. So as I began to look back in my e-mails and reflect on this years’ batch of video hits and misses, I came across a clip for the song “Carmencita” by extremely underrated up-and-comer (and Jacksonville native) Rob Roy. Half-singer, half-rapper and all-genius, it’s only natural that the visual counterpart for the  Dim Mak signee’s bass-heavy ballad is one for the books. The video (which is a fantastic contrast from Roy’s “Fur In My Cap“), brilliantly directed by Lance Drake, features one engaging frame after another, proving that creativity beats a big budget any day of the week. But my words can only do so much to describe my favorite video of the year—check it out below and judge for yourself. Also, definitely take a moment out of your boring day and check out Rob Roy—If anyone deserves success in 2011, it’s this guy!

By Alex Chapman     [Permalink]