Unless you just started using the internet last month, then you’re probably familiar with the boom and bust cycle of hype that accompanies most web memes. Turns out even overlords of online hype, Daft Punk, aren’t immuned, as the same web community who breathlessly blogged every news items, YouTube tease and bogus music leak over the past year leading up to the duo’s TRON Legacy Soundtrack get snarky.
Of course, the damage might have been mitigated a little had the robots not gone and signed off on these frankly hideous Monster x TRON x Daft Punk. Priced at $299.95 on Amazon, someone at Disney clearly wants to take a stab at the Beats by Dre market. Our guess is that once you get in bed with the world’s richestmouse, you probably don’t have a lot of say in what happens on monetization end. But given Daft Punk’s near flawless aesthetic sensibility over the past 15 years, this is quite a shock.
Considerably cooler is the selection of KUBRICK and BE@RBRICK figures that depict the robot’s in the white outfits worn in their film cameo. Medicom Toy will release the Series 21 BE@RBRICK assortment in late December, followed by the 400% BE@RBRICK two-pack and KUBRICK two-pack in mid-January. Prices range from $4.99 for the little ones to $229.95 for the big ‘uns.
Of course, no one hated on the original BE@RBRICK figures released around the same time as Daft Punk’s Alive album, which just goes to show you that not all merchadising is bad merchandising. Just that you better back it up with a game changing global phenomenon, or eyebrows are gonna go up.