Nov13

Jay Electronica Signs To Roc Nation

Jay-Z Discoveres "New Wizard" Three Years After URB Readers 

urb jay5 Jay Electronica Signs To Roc Nation

It’s always bittersweet when one of your favorite artists reaches a career pinnicle years after you’ve been championing him. When we first heard that Jay-Z had signed Jay Electronica to The Roc—three years after he appeared on our Next 100 cover—our first thought was “what took so long.” Then we wondered if maybe we should call up Hova and tell him to give us an A&R job with medical, dental, 401k and a company AMEX card, that way we could stop blogging and start “living.” Saves everyone a bunch of time if you think about it.

Then we decided to just be happy for Jay Electronica as he sets off on this new adventure. And instead of feeling sorry for ourselves, we’ll feel a bit sorry for Diddy, who has been courting Jay E for well over a year, blasting out tweets like “Where is @JayElectronica,” despite the fact that dude didn’t have a Twitter account.

Miss Info has more of the news.

Jay Electronica at Roc Nation Signing Party



urb next100 cover Jay Electronica Signs To Roc Nation


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One Response to “Jay Electronica Signs To Roc Nation”

  1. a daughter of yemonya says:

    I was quite excited upon hearing about JE’s signing with JZ (I am no fan of JZ’s music but when he speaks I do enjoy to hear him and knows he exhibits signs of simple brilliance…the dichotomy…hmmm). I thought the signing could be a push for more intelligible music, and interplanetary audible lyrics and images being heard in mainstream airwaves. I was born and grew up alongside hip hop and now that I am an adult I am looking back at not only my development through the years but hip hop’s as well… I am curious…

    I have just recently (yesterday) come upon Jay’s comment and have gone through a myriad of emotions and at the very root of it I am confused and concerned at the state of the world especially as it relates to women. My husband and I have been avid appreciators of J.E. and his music, lyrics and overall character (from what we of course are privy to). I too understand we are all human…however, I do find this situation very baffling on many levels but mostly unsettling metaphysically, karmicly (not sure if it’s a word but I hope my gist is gotten;)) spiritually and even generationaly…I digress

    My husband and I went to a Mos Def concert in ATL and JE opened for him, we were just as excited to see him perform…his energy was off the charts his flow was fluid and his charisma was aces. After his set he did something very different he led the whole audience in a non religious, universal yet sincere and divine word of non specific prayer. I thought the words he chose were poignant but the whole act quite different we both felt (after discussing on the way home that evening) that that prayer really set another tone for that evening and the crowd seemed more united (maybe it was just us). No one heckled him, told him to shut up…I fact many of us united hands, hearts and spirits. And I am unsure of whether he did it at each and every concert but that is a thought worth pondering. BTW both Mighty mos and JE ROCKED IT that night!!

    I feel that had I gone to his concert in Seattle and he began or ended his set with the question he is NOW posing to audiences worldwide, I would have felt entirely different, not to mention the energy of the crowd. I know I would have left the building until Mos came on and then maybe would haven’t even stayed for his concert only feeling he could be “guilty by association” especially if it was polled at every concert…again I digress a bit…

    After the concert, a friend of our was good friends with Mos and wanted to introduce us which was an added bonus of the evening so we waited outside and while we were waiting we were graced by JE…he wasn’t talking to everyone either, but he came and spoke to us (a group of sisters and my husband) and we inquired about his daughter and her well-being and he beamed a ray of light and broke out his cell phone and shared pictures and a brief story about Mars. Being a mother of two, a wife, daughter and aunt I felt his joy radiate and was touched to be a part of that moment with him…So fast forward to the present when I heard, read and meditated on the poll/bet he is posing I found my disturbance in these points here…
    (Like you I know that consenting adults do what they like when they like and that’s one thing so rough sex, violent sex to each their own) BUT when attending a concert and having the person I am coming to see pose a question of this nature: 1.knowing there are minors present (he make his disclaimer in the video of him in Seattle) 2.knowing women are present and I am assuming this next point (based on the words he prayed at his previous concert) but 3.knowing the seed you are planting by stating a question of this nature in the minds of the public, the universe over and over again really upset me, saddened me and also alarmed me, at the lack of respect and consideration for the women from whence he came from and fathered. It alarmed me also because I had just seen a clip of Kanye’s new video Monster and there are many images just in the 40 second preview of women (mannequins) hanging from ceiling and Kanye kissing dead looking women, while fondling their genitalia, and knowing the connection between KW, JZ and now JE and praying that this is not the next level of abuse on women. I really am not against nor in support of the conspiracy theories but I am aware of my ancestors and spiritual guides and the knowledge of the power of words and ritual and I do stand firm in stating that this is a dangerous thread to “gamble” with…I know for a fact if his under aged daughter went to a concert and this was a topic of discussion AND GODDESS forbid a choking/sex incident like this occurred to his under aged daughter IT WOULD BE NO LAUGHING MATTER.

    I am aware as adults we are all given choices and it is up to us as individuals to make our choices (right or wrong) and deal with the outcomes (positive or negative). The reasons as to the “whys” of this question are mute to me…was it a pub stunt, is it an initiation, was it “male” humor, is it really just a bet, is it linked to a song or was it simply a joke. However, the repercussions are what concern me.

    I know we all make thoughtless mistakes and because I know of second chances I am prayerful that JE will step up and admit to his irresponsibility of this poll and right the wrongs that he has set into motion…and if he doesn’t I can no longer support this brother based of the fact that I am a woman, daughter, sister, wife, and come from a divine line of women.

    I am grateful to you for this blog and posting and making a united stand.

    Peace, love and positive motion with the ocean by the light of the moon goddess…
    a daughter of Yemonya

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