Kidz in the Hall
Land of Make Believe
“The moment we have worked for has come to a crossroad,” said Naledge recently. “We strive for success in this music industry, but we have never taken time to look ourselves in the mirror and analyze what this industry has made us.” The duo has definitely been doing some soul searching, and from the sound of Land of Make Believe, Naledge and Double-O picked up a boat-load of confidence during their journey of introspection.
Not only is the album jam-packed with bass-heavy head nodders perfect for blaring from your car’s stereo system, but it’s also laced with classical instrumentation and a hodgepodge of sounds from various genres, giving Kidz in the Hall’s sound more substance and depth without a single dull moment. And they didn’t do it alone: Naledge and Double-O invited everyone from MC Lyte and Marsha Ambrosius to Just Blaze and Colin Munroe – just to name a few – making for an album that packs an in-your-face punch full of amusing surprises.Double-O, responsible for 100 percent of the album’s production, shows no hesitancy when it comes to expanding the bounds of sound. There are theatrical violins and strings that can be heard all throughout the album. The funky guitar riffs on “LOVE” provide a nostalgic throwback to the 1970’s. “Traffic” boasts brash and relentless self-pride (“Don’t get like Mike / Ni**a, just get like me”), “Fresh Academy” is your stereotypical I’m-so-fly anthem, and “Out to Lunch” expresses a certain type of nonchalant cockiness that you can either get with or plainly proclaim yourself lost.
Granted, this level of dashing cool has been evident for a while now – as can be heard on their 2008 sophomore release, The In Crowd, via tracks such as “Mr. Alladats**t” – but think about that moment in college when you finally discover what you want to do with your life and put a solid plan into action. With a brand new sound, rich production, and a palpable sense of growth, graduation has come, and Kidz in the Hall have officially earned their degree in unadulterated artistry.