Choco Quib Town is a highly acclaimed Afro-Colombian trio from the blackest and poorest region — the city of Quibdó in the state of Chocó, and this is their US debut album, Oro. More than one-third of Colombia’s population are of African descent, and the trio is representing a sound that is different from the typical majority of South American music — actually, it’s similar to that of Brazil. They mix tropical hip hop, traditional Latin and African rhythms, ragga, merengue, and electronica (no cumbia). These are the hybrid urban sounds of Colombia’s Pacific coast and it represents the Afro-Colombian neighborhoods they grew up in and the various musical styles that surround them. They were nominated for best new artist at the Latin Grammys, and Oro is a compilation of tracks previously released outside of US, and features production by Richard Blair (Sidestepper). Choco Quib Town have been going strong for a decade, but just now getting the rest of the world to take notice.

Rappers Tostao and Slow, and rapper/singer Goyo, who is Slow’s sister, trade verses and choruses mostly in Spanish. In between the high energy and up-tempo radio friendly pop songs Goyo showcases her vocal talents on a few atmospheric tracks. They sing about their place of origin and culture, their likes and dislikes, heritage and their sense of belonging and identity. And they use Afro-Colombian slang from their region. Their music is fun with a fusion of styles MIA would be envious of (and possibly inspired from); a mash up of folklore and urban music. Included is “Somos Pacificos” — the group’s anthem, a hypnotic and addictive song that helped bringing Choc Quib Town its initial success. “El Bombo” might be an even stronger track, with irresistible aesthetics that might inspire a future wave of Latin club hits. “Prietos” is another gem with handclaps, hip hop beats and a contagious guitar riff.

CQT might be the most exciting “new” urban act in Latin America.

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