It’s always amazing when luggage does the job of really carrying your baggage.
Indiana-based quartet, The Broderick will be heading down to SXSW this year, thanks to JanSport backpacks and luggage. As winners of last year’s JanSport’s Battle of the Bands and beating out thousands of entries, The Broderick begins their six-date mini tour tomorrow and will be ending in Austin at The Sonicbids Official SXSW Showcase on Friday, March 19th at Maggie Mae’s.
“We’re excited about our trip to South by Southwest,” said Max Mullen, lead singer of The Broderick. “Thanks to JanSport, we have an amazing opportunity to showcase our music and what we do at one of the best festival venues in the country.”
To add to the splendor of having a sponsored tour, Tobacco (Black Moth Super Rainbow frontman) and Surfer Blood will be supporting The Broderick, opening up for them on a few of the dates throughout the tour.
“This is our second year sponsoring a band en route to South by Southwest and we’re thrilled to make it an annual tradition,” said Laurie Heller, marketing communications manager for JanSport. “Music is a true means of self expression, a characteristic at the sole of the JanSport Brand, and we look forward to celebrating the originality and talent of The Broderick, our 2009 Battle of the Bands winner, in Austin this year.”
The folk-rock band with indie sensibilities have already opened up for Tapes & Tapes, White Rabbits, Great Lake Swimmers and The Whigs and should have no problem fitting in with the SXSW crowd this year.
Have a listen The Broderick “Gold in the Fire”:
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Watch out for their upcoming, full-length debut that they are currently writing and check out their SonicBids page for band details.
Visit www.JanSport.com/unzipped to follow The Broderick on the road, get updated tour locations, set times, free song downloads, and the chance to win free product giveaways.
THE BRODERICK’S ROAD TO SXSW
Wed 3/10/10 Chicago, IL at Tonic Room
Thu 3/11/10 Bloomington, IN at The Bishop with Surfer Blood (Pit Stop Music Marathon)
Fri 03/12/10 Toledo, OH at Mickey Finn’s Pub with Tobacco
Sat 03/13/10 Cincinnati, OH at Northside Tavern with Tobacco
Sun 03/14/10 Nashville, TN at Exit In with Tobacco
Fri 03/19/10 Austin, TX at Maggie Mae’s (323 East 6th Street) JanSport Presents The Sonicbids Official SXSW Showcase: 11:30am – 5:30pm, 21+ ID and SXSW badge required RSVP at www.sonicbids.com/sxswparty.
For more information about JanSport’s upcoming Battle of the Bands competition launching this summer, log onto www.sonicbids.com/JanSport.
I’m stoked to see the Broderick at SXSW.
Saw that they added another date to play at Flamingo Cantina on Saturday the 20th too, as part of the OrigAudio “noon boom” party. Free to public