URB: Why are other genres prevalent in the film and why are they used in contrast to electro?
SV: I thought it would be interesting to sprinkle other genres that are affected by electronic dance music in the film. The challenge that lay ahead was including them and having it make sense. From the inception of the project I wanted to put my stamp on the electro genre and my interpretation of electronic music. I chose to include reggaeton, indie rock, hip-hop, etc. The aforementioned genres have either been remixed by electro- based producers or all created by electronic means.
URB: What’s your view on the future of the sound?
SV: It’s optimistic. All these different artists in and out of the genre are starting to work together, creating new hybrid crossovers. Producers have access to programs and all these different tools that facilitate the music making process allowing for more experimentation with different sounds. A lot of these experimental sounds will probably fall through the cracks and will be forgotten in the years to come, i.e Electro Bangers. The electro genre itself seems to be leaning heavily on the dubstep sound brought from the UK. I personally can’t stand more than twenty minutes of dubstep–depending on who’s playing–but there are other producers like Diplo, Switch and the Crookers who are converging dance music with different cultural blends.
The Electro Wars from URB Magazine on Vimeo.
It is unquestionable that the Electro genre has reached a broader American audience in the last two years. I am determined to document the scene and its participants, show the inner workings of the genre and what it will eventually evolve into. The notion to document this genre was conceived in 2008 after reading a blog post with the same title ‘Electro Wars’ featured on the Hipster Runoff. The post was a sarcastic outlook on electro/house artists in the United States and Europe, and their impact on mainstream music here in the United States. I found a substantial concept within the snarky commentary and decided to assemble these “electro soldiers”. It seems that every other day a new remix is popping up on the blogosphere, how does this affect marketing for other independent artists? Do they welcome the remixes or oppose them? Is music overload possible? What will eventually happen when all these budding producers grab a hold of a Pro Tools tutorial and develop their own remixes week in and week out? Will the remix itself become obsolete? Will original tracks have to step up to the forefront rather than recede into the background? Themes of this nature are explored in the film.
The Electro Wars premiers @ WMC – Friday March 26, 2010 4:00 PM in the Pompeii room at the Eden Roc Renaissance (Miami Beach 4525 Collins Ave., Miami Beach, FL 33140)
For more info check out the official site: http://www.thelectrowars.com/
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