URB.com has a couple major announcements this morning regarding next week’s “South By South Next” Showcase during SXSW.

Not only have we extended the showcase from 1p-7p as a way of bringing fans even more “Next” talent, but we are also happy to announce the addition of Roc Nation’s own J. Cole to the lineup.

Stay tuned throughout the week for major announcements, set times, and more.  Only at URB.com.

Gonna be in Austin for SXSW?  RSVP for SXSN, here.

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