Jan19

Polaroid Re-Launch On Its Way…

How many late night parties have you been to where the almighty polaroid was making its way around the joint?  You know, that “just late enough” part of a night that you really don’t care anymore how beautiful you don’t look.  You think to yourself, “screw it”, and that’s how it all begins.  Polaroids now fly around the room like throwing stars and the party has turned into some kind of documentary on the fleeting moments before the night ends.

Chances are one of those shots became your all time favorite party photo, that’s just what Polaroid did to people.  Guards go down, stiff little self contained photos get strewn everywhere.  Thankfully those days are on their way back and in retro style.  When they do hit shelves later this year they will be kicking it around the 100$ mark.  Will definitely be looking out for the new releases for you.

Polaroid Press Release:

Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010.

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