New York hip-hop trio The Beatards follow in the “footsteps” of U-N-I’s “K.R.E.A.M. ” with the release of “Don’t Step On My Sneakers,” a tribute to their favorite footwear. The track fuses an electro drum beat with electric guitars and yelling reminiscent of Beastie Boys’ “No Sleep Til Brooklyn.” Rappers UTK the INC, Chuck Wild and DJO–of Indian, Jewish and Korean descent respectively–spit about their treasured kicks while finding time for some Big Daddy Kane-esque braggadocio rhymes. As evidenced by the group name, the tongue is usually firmly planted in cheek, though clearly these guys love their shoes. As the group themselves say, “‘Sneakers’ is the ode to the Everyman’s obsession, FRESH KICKS! And keeping them fresh! Everyone has been in that situation where you just cop some krispies but some jerk off scuffs em up before you even get to rock em out. And they don’t even say excuse me!” Listen for yourself:
[audio:http://www.urb.com/files/2010/01/01-Dont-Step-On-My-Sneakers.mp3|titles=Don't Step On My Sneakers]
Despite still being unsigned, you’ve probably heard The Beatards without even knowing it, as 20 of their songs have been licensed to everyone from Entourage to Road Rules. After putting out two mixtapes (Endless Summer and Blast Off) and the Big Bad Beat EP, the group is currently working on their debut full-length, set for release this spring.