If you haven’t been living under a rock for the past year or so, you are most likely aware of the Cool Kids. Concistently performing at Chicago clubs spots as special guests to Flosstradamus and others, the rapper duo steadily built a following and then hit it big when a handful of their songs made their way through the internets. Two years after thier powerful debut, the guys can be found standing at a bus stop in Wicker Park, Chicago’s watering hole for the hipster population. They are there filming a video for “Champion”, off their Gone Fishing mixtape (a collaborative effort with mixtape king Don Cannon). The bus stop is covered with Chicago regulars: director of most of the Cool Kids’ videos, GL Joe, noted photographer Clayton Hauck, Chuck and Mikey’s roomate Tennille- the same people you would see around The Cool Kids if you spotted them two years ago. Later, The Cool Kids film in the loft above the bus stop, which has been decorated to accomadate a Gone Fishing theme: Life preservers sit on the wall and real fish line the fire escape. But nothing of extreme luxury has been brought out for this video, and that seems apropriate, as The Cool Kids have never been succesful on account of the finer things. If you weren’t a fan of the Cool Kids, you couldn’t even spot them in the loft: They fit right in with all of their friends. Chuck sits around with Chip the Ripper, Mikey and Tenille discuss the concept of Nikes for babies- there are no conversations of celebrity meetings, no jewelery so flashy it could melt an ant with its reflection (well, with the exception of Chip’s watch), nothing truly special at all. But many would say that’s what makes the Cool Kids so special in the first place.
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