While Miami is one of the hardest hit cities in the housing bubble bust, they will still find a new and improved way to make clubgoers feel insignificant. It’s probably the town’s most innovative sector, with South Beach a sort of Silicon Valley of door drama.
Innovation #1- The VIP Dance Floor
I honestly wish I could remember thename of the club we hit where Damien Lazarus was rocking a nice minimal set to a half empty set of booths placed right in front of the turntables. VIPs in the front, punters in the rear. It actually makes sense from a Darwinian point of view.
Innovation #2- Age Appropriate Dress Codes
One casualty of clubland has always been people not dressing their age. So last night, when I was told to go put on a nicer shirt before entering the Institube party at my own hotel, I abided—despite the fact that the club was currently letting in a gaggle of 22-year-old hipters in cut off shorts and Converse. “It’s because I’m too old for sneakers isn’t it?” I told the bouncer. “Yeah dude. Put on some nice shoes.”
One note: They let Dennis Rodman in wearing track pants.












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