In the run up to the 20th anniversary of World AIDS Day, Trovata, Urban Outfitters, and the Staying Alive Foundation (MTV’s international initiative to encourage HIV prevention) all teamed up to increase awareness about the global epidemic HIV/AIDS. As their contribution to the movement, Trovata will be donating all the proceeds from their limited edition “The Lovers” t-shirt to the Staying Alive Foundation. Urban Outfitters in conjunction will carry the shirt in their stores starting Dec and, in a similar fashion, donate the funds to the initiative. The collaboration culminated with a celebratory event at Social Hollywood in Los Angeles last Thursday.
Here are some photos of the event:
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