Awaking this morning to the news that MySpace Music had launched overnight, my immediate instinct for some reason wasn’t to go to MySpace.com, but rather check the blogosphere for detailed news on the joint venture I recently this article on Financial Times.com, I finally made it over to MySpace itself to check out what the new venture really means…
What I found is slyly effective, yet somehow underwhelming. First off, for all it’s fanfare, MySpace Music is not a new website. In fact, if you’ve spent any time checking band profiles on MySpace, it will take you a moment to figure out if this thing actually launched at all. First, I found a name I was interested in—Big Boi (other options included Jonas Brothers and Robyn Thicke). I had selected a video for “Sumthin’s Gotta Give,” and was immediately taken to the old school MySpace Video site, where nothing new was in the works. A quick tip to MySpace, you might want to make all routes on your new venture lead to someplace exciting. What’s especially confusing is that there is a “Music Video” tab that will take you to a video page congruent with MySpace Music’s design. Why the Big Boi link took me elsewhere I honestly don’t know.
Backing out of the video page, I spied a marquee for Murs. Excited to see an artist with such underground credentials, I clicked immediately. I was taken to Murs’ regular MySpace profile. The page was well designed with a lot of activity. Having not been to Murs’ MySpace page in recent months, I can’t tell you if this is the result of MySpace Music or some savvy web intern at Warner Brothers. The fact that I was immediately given the opportunity to purchase Murs’ first single on iTunes leads me to believe that the later is true. Scrolling further down, I found your standard banners promoting Murs’ Twitter and Facebook profiles, ads selling merch and CD pre-sales and finally your everyday embedded videos, friends list and comments. Concerns that MySpace Music
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