Cursed jetsetters with their Uncle Scrooge oceans of coin, photogenic swagger, exclusive exclusivity…and friendly demeanor and approachability? Meet Steve Jang, Chief Marketing Officer and Head of Business Developement at Imeem: a dude next door driving the innovative dot-com. Describing the journey from imeem to IMEEM, he’s still humble, and quick to dish props to the company’s founder, Dalton Caldwell.
Having pulled 28 million users in twenty-eight months since DOB, Imeem dishes out more music streams than Yahoo, making it the #1 music streaming site on the dub-dub-dub. Forget downloads that fill your hard drive. All the music you want streams right in through Imeem’s flash player. Photos and videos, too.
Recalling his faves of the moment—Van Halen to Dilla—Jang’s tastes shout to a time when crushes in algebra class made our tummies tickle. Long nights behind his pop’s turntables led to many an R&B mixtape (all types of mixtapes really), and that’s Imeem’s aim: the binary mix 2.0.
“Everyone is his or her own DJ, and each has something to say,” he insists. Truly passionate about his work, Jang asserts there’s no other way. “That’s what it’s about. Your passion and the heart you put into the code; it expresses itself as a service. If you put a lot of passion behind what you do, it’ll show through to the end user.”
Imeem pioneered music’s experiment with ad-supported revenue while 85 million unique views of their go-anywhere widgets proclaim victory at a deafening volume. If the marriage of Jang’s two joys, music and tech, spawned the prodigal son in today’s Imeem, then the Vegas-chapel union of personal and professional life bears evil seed, of sorts, in a relentless work schedule that equals “how many hours in a week minus what [he] sleeps.” So what does Steve say it takes to be a power player today? Everything, naturally; “It’s like everyone is a technologist, everyone is an artist, everyone is a business analyst. It’s almost like the renaissance profile is back.”
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