Jun20

Junior Sanchez Announces New Label

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junior Junior Sanchez Announces New LabelJunior Sanchez is probably one of the most rockin’ DJs on the circuit, and as a true music lover, you can always count on his sets to be filled with his rock and early electro influences. So it seems fitting that such a tastemaker FINALLY start his own label — and for that matter, introduce us to an artist album. Word is that his new album will be themed around the Breakfast Club and feature artists he’s signed to new label Brobot, including Armand Van Helden-backed Retro Kidz, singer Solomon Cortes, Chicago-raised hip-hop duo Christian Rich, and an amazing Aguilera-esque pop princess, Franchesca.

The album — set to be released this fall and called Junior High — willl be led by “Elevator” feat. Good Charlotte, and Hollywood Holt will also appear with “Beat Drop.”

Brobot, meanwhile, will have steady releases throughout the summer and likely surprise everyone with its success as a non-traditional imprint that will function off digital releases, run itself as a production studio, and offer a line of clothing and toys. When you break it down, it’s a lifestyle brand — and exactly what Junior had in mind.

You can’t always foresee the way things are going to happen,”Junior says, “but you can bring out the big guns and change the game.”

Retro Kidz – New Era (prod by Armand Van Helden)

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