One thing we love to do at URB is give props to those individuals we deem worthy by gifting upon them exposure and throwing their work and ideas out into the public domain.
Our Next 100 this year included TheNewPop.com – the leaders of the vlog (video blog, people, video blog).
We’ve seen a grip of online magazines jump in and get thrown out of the business for not staying on the pulse of what’s “hot”, but because of their their angle and the team behind the scenes we think TheNewPop.com will be around long after the imitators who’ve come after them.
The dopest part of our jobs is the genuine appreciation we receive from the individuals we support and, as a thank you, TheNewPop.com posted up videos of receiving the news and the scavenger hunt they went through to get the magazine to see their work in print for the very first time.


























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