We're as weary of consumerism and free market capitalism gone wild as the next Prius driver, but Nike just nails our lust for the new every time. This week they premiered ads promoting the new Air Force 25, featuring the best and freshest of the NBA (though cred might've dictated they feature the actual best – Argentina and Italy's Olympic stars) with a blazing Blaze/Juelz collabo. We want! We want!
Also revisit Maria Gail Sipin's excellent URB piece, “The Good Foot,” for more on the behind-the-scenes planning that goes into slaking (and creating) our burning desire for shoe shit.
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